POINT OF VIEW
Field notes · 12 Sep 2026
Why the best business systems start with better questions
The systems that get adopted are rarely the most feature-rich. They are the ones built around a clearly understood problem.
Most failed software projects fail long before anyone writes code.
They fail at the requirements stage, when a vendor accepts the first version of a problem statement instead of asking why it exists in the first place.
We start every engagement with the questions that reveal what a business actually needs, not just what was requested.
They fail at the requirements stage, when a vendor accepts the first version of a problem statement instead of asking why it exists in the first place.
We start every engagement with the questions that reveal what a business actually needs, not just what was requested.
